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From a 2004 survey by Joy Valentine, Coldwell Banker Broker on 2772 homes in 8 cities
- Homes that were staged sold in 13.8 days
- Homes that were not staged sold in 30.9 days
- Staged homes realized on average a 6.4% increase over the list price
From a 1999 Proctor & Gamble Survey
When deceiding to view a house, 78% of objective elements are generally pre-determined before viewing; they are location and size- both are out of a sellers control. Elements that create 72% of the first impression inside the home are within the control of the seller- staging professionals are trained to show these elements to their best advantage
From the 2005 and 2006 Maritz Research Staging Polls
- 58% of buyers made a decision to buy after seeing 10 properties-effective staging keeps your house on the list of must see properties
- 79% of sellers are willing to spend up to $5,000 to get their house ready for sale- working with a certified property stager maximizes your return on investment
- 63% of buyers are willing to pay more money for a house that is move in ready
- 86% of those surveyed said storage space is important to potential buyers- staging maximizes space and spaciousness
- Top three interior features for selling were freshly painted walls, organized storage space and current flooring- effective staging addresses all three
- Men (41%) are more likely to place a premium on updated décor than women (30%)
From a 2005 National Association of Realtors Survey
- 77% of people view homes first on the Internet, therefore pictures need to be competitive for virtual tours
- 75% of buyers who searched on the Internet went on to view or drive by the homes
From an April 2006 AOL Money & Finance poll of over 15,000 people on line
- 87% of people said that home presentation makes a difference in most sales
- Staged homes sell 2-3 times faster than those un-staged
- Home staging usually costs less than your first price reduction or about 1% of asking price
- In Canada the average seller is 57 years old and the average buyer is 32 years old
- The cost of staging and preparation will always be less than the average basic monthly expenses a home incurs while waiting for a buyer
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